Press Releases

Press Release

Brady Family launches New Pre Pack Range and extends family

At Brady Family we are passionate about natural, wholesome food and we believe that the simple things in life are often the best.

Like all good food, the quality of the ingredients used to make our hams is key. Brady Family insists on using 100% Irish Pork. The care and attention that we put into our ham means that quality is never compromised.

New to the market is Brady Family’s range of pre packed cooked meats. Low in fat, the range contains no artificial colourings or flavourings. There are three new tiers in the Brady Family portfolio- Deli Style, Thicker Cut and Hand Carved. As with all Brady Family products, these recent additions are Bord Bia approved.

Brady Family ham is unique in that it offers consumers Farms to Fork assurance. Simply put, Brady Family Ham is traceable to its original farm. Farm to Fork allows us to trace back each pack of ham to the farmer where the pork was reared and also ensures that the pigs were reared to the highest standards. We have extended our family to include a number of specially selected farmers, along with Stauntons, a farm owned business in Tim0league. Working together as a team guarantees the unique taste, flavour, succulence and consistency of Brady Family ham.

The vibrant packaging ensures strong on- shelf presence, yet the simplicity of the design communicates the strong brand values of Brady Family. Caring about the farms, the pigs, the curing and cooking of the pork is so important to us as they all play their part in making delicious, Brady Family ham.

This new launch will be supported by in store point of sale and also by the strong promotions. A personalised, quality, pro active sales team is provided to all customers through the company’s own professional van sales team and Business Development Reps.

For more information, contact John 045 863650 or visit www.bradyfamily.ie

Brady Family Breakfast Range

The name ‘Brady Family’ has long been synonymous with great tasting, quality, traditional, hand crafted Irish ham. Using expertise gained through this craftsmanship, Brady Family has introduced an exciting range of Traditional Irish Breakfast products, all carefully crafted to unique traditional Irish recipes.

The range includes traditional thick cut rashers (210g), pork sausages (227g and 454g), black and white traditional chubbs (300g) and mini black and white chubbs (260g). Brady Family Breakfast range offers the ‘old fashioned’ flavour, so rarely found in today’s marketplace, making it an ideal choice for consumers.

The packaging is simple, but effective providing strong impact on shelf - a must have for all retailers. Only the finest Irish ingredients are used and in keeping with the Brady Family philosophy, the entire range is free from colouring agents and artificial flavourings.

A personalised, quality, pro active sales team is provided to all customers through the company’s own professional van sales team. For more information, contact 045 863650 or visit www.bradyfamily.ie

BRADY FAMILY – Real Irish Ham and Breakfast Meat products.

The Brady Family range of premium quality, hand crafted, traditional Irish hams are renowned for their rich taste and succulent flavour and are ‘must-stock’ lines for all discerning delis. Only the finest fresh Irish pork is used, sourced from An Bord Bia approved suppliers with full traceability to farm. The range is completely natural and non processed and includes traditional cooked ham, crumbed ham, baked ham, oak smoked ham and glazed ham, all on or off the bone.

New to the market, Brady Family Traditional Carved Ham in parchment is available in 130g packs and is guaranteed to delight consumers. It is readily available in a branded shelf ready merchandising box to further enhance its appearance on shelf. Watch out for new additions to the range in coming weeks.

Recently, Brady Family launched an artisan range of exceptional, hand made product created by James Mc Geough, master butcher. The range includes Air Dried ham, pork and lamb. Winner of an internationally renowned Great Taste Gold Award in 2008, Brady Family Connemara Air Dried Ham is an exceptional product. The product itself is endorsed by celebrity chef Clodagh McKenna.

Brady Family has recently unveiled an exciting range of Traditional Irish Breakfast products, all carefully crafted to unique traditional Irish recipes. The exciting new range includes traditional thick cut rashers (210g), pork sausages (227g and 454g), black and white traditional chubbs (300g) and mini black and white chubbs (260g). The new range offers the ‘old fashioned’ flavour, so rarely found in today’s marketplace, making it an ideal choice for consumers.

A personalised, quality, pro active sales team is provided to all customers through the company’s own professional van sales team.

For more information, contact 045 863650 or visit www.bradyfamily.ie

December ‘08
Making Christmas Easier - the Quality Way

In response to modern consumer lifestyles, Brady Family has introduced a range of cooked ham joints for ready to eat / heat at home. As with all Brady Family hams, the joints are Bord Bia quality assured Irish products.

The new range includes a Baked Ham half joint, a handy 1.1kg Slipper of Glazed Ham and a full Glazed Ham on the bone. The new vibrant packaging ensures strong shelf presence and details serving suggestions.

The Brady Family cooked ham joints are ready to eat, so can be served cold, or very simply re-heated. They are perfect as part of a main family meal, as a buffet centrepiece, in salads or as a tasty sandwich filling.

Crafted in the time-honoured traditional way, Brady Family hams taste the way ham used to taste. But much more convenient than cooking a ham joint at home, they are ideal Christmas dinner products. So stock up now by contacting Brady Family at 045 863650

For further information please contact Eleanor Smyth on 045 863650 or visit www.traditionalham.com

PRESS RELEASE Checkout , June 2008

Crafted in the time honoured traditional way, Brady Family Ham tastes like ham used to taste. Our ‘new look’ premium range offers all the taste of Brady Family Deli ham but in a convenient pre-pack.

Brady Family Thickly Carved Ham is available in 140g consumer pack and comes in three varieties - Traditional, Glazed and Crumbed. Newly launched this month, Brady Family Traditional Carved Ham in parchment is available in 130g packs and is guaranteed to delight consumers.

Our award winning hams are made from only the finest young Irish pork, with full tractability to farm. Carefully hand-crafted following an age old method, Brady Family Ham is a natural, non processed, rich succulent ham with no retained water.

Being the first Irish ham producer with the Bord Bia Quality Assurance Mark, Brady Family Carved Ham is a must stock line for all discerning retailers. And it is now readily available in a branded shelf ready merchandising box to further enhance its appearance on shelf.

A personalised, quality, pro active sales and delivery service is provided to all customers through the company’s own professional van sales team. For more information, contact 045 863650 or visit http://www.traditionalham.com.

For more information on our press releases contact Brady Family

BRADY FAMILY HAMS – TASTE THE TRADITION

The Brady Family range of premium quality, hand crafted, traditional Irish hams are renowned for their rich taste, firm texture and succulent flavour and are ‘must-stock’ lines for all discerning and progressive delis. Only the finest fresh Irish pork is used, sourced from An Bord Bia approved suppliers with full traceability to farmer.

With Brady Family’s extensive range of hand-crafted hams (including traditional cooked ham, baked ham, oak smoked ham, glazed hams and old style ham, all on or off the bone), retailers can maximise all deli ham sales opportunities, including take-home purchases, sandwich fillings or thick slices for hot meals to go. The range includes both joints for machine-slicing and ‘on-the-bone’ joints for hand-carving, creating in-store theatre and a unique competitive point of difference.

Ideal for the time-pressured shopper, Brady Family ham is also available sliced in a 140g consumer pack. This premium quality carved ham range offers all the taste of Brady Family deli hams, but in a convenient pre-pack and is guaranteed to delight consumers.And it is now readily available in a branded shelf ready merchandising box to further enhance its impact on shelf.

In response to changing consumer lifestyles, Brady Family offer a range of cooked ham joints for consumers to take-home. Removing the hassle of cooking ham at home, Brady Family consumer joints ready to eat and can be served hot or cold - ideal for family or entertaining occasions, such as buffets or barbeque's.

Brady Family provide a personalised, quality, pro-active sales and delivery service to all customers through the company’s own professional van sales team and van sales business developers.

For further information, contact 045- 863850 or http://www.traditionalham.com